Leicester City FC have proudly released their new home and goalkeeper kits and have really gone for a community feel in their promotional campaign as both players and fans proudly wears the new strip to underline the unity through pride in their team.
The campaign celebrates the unique cultural diversity across all areas of Leicester as a city and of the Football Club and its supporter base, as well as the pride in uniting all those elements together behind one shirt and one crest.
Shot in locations across the city, the launch of Leicester City’s 2019/20 adidas home kit includes a return of white shorts.
Leicester have really harnessed the fact that football is for everyone, and with the help of the Club’s first team players (including Kasper Schmeichel), Leicester City Women, Club legends, girls in the Regional Talent Club and boys in the Premier League Kicks programme, the launch helped bring the new adidas 2019/20 home shirt to everyone.
This kit will be debuted against Chelsea in their final fixture of the season. Go to the Leicester City FC website for more information.