PUMA have announced a new long-term partnership with Manchester City Manager Pep Guardiola. Following on from their shirt sponsorship of the reigning Premier League champions and Domestic Treble winners, PUMA now have quite possibly the most stylish man in football on their books.
Going beyond the sponsorship package that Manchester City currently have with Puma, Pep is to become a brand ambassador of PUMA products both on and off-pitch, as well as lending his technical expertise and knowledge to PUMA Football. It is likely (and we are hoping) that this will lead to collaborations and Pep’s continued input into the creation of new clothing and footwear. Pep will also feature in brand campaigns, because, well, he is Pep.
Following a decorated career in which he won 14 major club honours, including 6 La Liga titles, and appeared 47 times for Spain, Pep has gone on to become on of the all-time great football managers, holding managerial positions at Barcelona, Bayern Munich and Manchester City.
Pep has enjoyed even greater success as a manager than he did as a player, winning 27 major trophies. As a manager, he has become synonymous with playing an innovative and entertaining style of football and has won trophies everywhere he has managed. Not only that, the Catalan has earned a reputation as being one of the best dressed managers in the game by stepping out in casual, smart and high-end fashion brands including Stone Island and more recently DSquared2.
“We are delighted to partner with Pep. First as a player and now as a manager, he has demonstrated immense footballing intelligence and work ethic, combined with a relentless drive for improvement and learning,” said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “Pep’s principles and passion for the game are perfectly aligned with our vision for PUMA Football.”
On signing the partnership with PUMA Pep Guardiola, said: “I’m delighted to join the PUMA brand. So much of my footballing philosophy and understanding of the game was influenced by Johan Cruyff, who was sponsored by PUMA, and I am proud to follow in his footsteps. I demand the highest levels of performance, and I am looking forward to helping shape the future of PUMA Football to meet the demands of today’s game.”